To introduce an ideal combination of Croatian traditional, spiritual and scientific values through original herbal preparations of the company Bioaromatica based on the Croatian indigenous herbal species.

The aim of the project:
To develop retail outlets that will gradually market the brand Aromatica as an original Croatian product as part of tourist and other offers in Croatia.

Some facts this project is based on

• Croatia has a very rich flora that is minimally polluted in comparison to other countries
• Some plant species are unique and can be found only in Croatia, which has throughout history helped to promote Croatia in the world (Dalmatian sage and pyrethrum). Unfortunately, the economic potential of these species has been neglected until present
• Croatia has a long tradition of collecting, growing and processing medicinal herbs, which is why some of the first pharmacies were founded in Croatia (Zadar, Dubrovnik already in 1317)
• Herbal based preparations have long been known as medically beneficial substances, which has been extensively documented throughout the history
• The world movement of the return to nature, as well as a strong ecological awareness raising among people, results in an increase of using herbal based preparations